Among the many elements that go into making a memorable brand, few are truly powerful—and a well-crafted slogan is one of them. From the very latest Samsung catchphrase to the timeless appeal of Apple’s “Think Different,” a mighty slogan has the potential to distill a brand’s identity and really bind it with its audience. In this article, we will share with you the inside scoop on the best company slogans of 2024, explain what actually makes them tick, and give all the insights on how to create a compelling slogan for your business.
A great slogan is so much more than just a catchphrase. It’s one that articulates your brand’s values, mission, and personality. Here are some of the important ingredients of a really great business slogan:
Looking through the best slogans of 2024, an observation that has come forward is that simplicity, emotional appeal, and reference to the core values of the brand form intrinsic components; here are some excellent examples:
Why it Works: This is an amazing slogan for the brand. Such a slogan places emphasis on an emotional connection with the use of Samsung’s technology to capture these moments.
Why It Works: This more than two-decade-old slogan is stunningly holding up in terms of being relevant and potent by what it says about Apple’s ethos around innovation and creativity.
Why It Works: Not just intended for its workers, this slogan gives an idea to the customers by reflecting the ambitious culture of Amazon and how high they are raising the bars for innovation.
Why It Works: A slogan like this is why BMW is a kind of flagship and powerful brand; it speaks to the brand’s commitment to performance and luxury.
Why It Works: The slogan turns Nike’s vision into a cultural movement that entreats viewers to act and never give up.
Why It Works: The slogan implies that Google is a company that is doing the right thing for business ethics and, therefore, might be more attractive to that socially conscious audience.
Why It Works: This tagline is speaking towards the sensual experience one has when drinking Coca-Cola, something that has become part of their consumers’ lives.
Why It Works: The slogan of Tesla says that it is at the lead of renewable energy and so will ideally be appealing to a buyer who is conscious of the environment.
Why It Works: It emphasizes that the customer has an option to check out new technologies, plus it takes Best Buy as a Partner on their journey to become digital.
Why It Works: This slogan says it all; it agrees with the hearts of its audience on the feel-good momentum of life’s little enjoyments.
Why It Works: It conjures up the positive feel-good nature of the internationally recognized brand.
Why It Works: It speaks to Microsoft’s human-centered approach: inclusive technology that helps everyone achieve greater things.
Why It Works: Adidas’ motivating slogan supports the company’s theme of going beyond accepted norms and limits.
Why It Works: This makes the customers feel like they are important and should walk the planet with confidence.
Why It Works: This reiterates reliability and timely delivery.
Why It Works: This resonates with the professional networking capabilities of this career-enhancing site, letting people find their dream jobs.
Why It Works: Just like Disney’s theme parks, the feeling which comes with its slogan is exactly that a person goes through in their mind, experiencing magic and joy.
Why It Works: This clear vision of leading in technology and innovation for the automobile industry is very well stipulated by the slogan of Audi.
Why It Works: Anyone just plain irritated by the problem of hearing is going to be impressed by how clearly Verizon communicates the brand’s commitment to quality in its slogan.
Why It Works: This slogan gives a quantitative feel to capture a huge number of products available with Wayfair, appealing to customers who want more choices and a more convenient way to shop.
To really get a feel for the power of a slogan, it is useful to take a look at some iconic slogans and how they have evolved over time, and what effect these slogans have had on their respective brands.
Apple’s journey in slogan evolution is a lesson of excellence in branding. In the 1970s, Apple used the slogan “Byte into an Apple,” at the time a catchy pun speaking to an audience of technophiles. Years went by, and with the growing company came a new definition of brand—Apple needed a slogan that encapsulated innovation and further-reaching cultural relevance. Thus, “Think Different” was born in 1997 and really turned things around for the brand. The slogan not only cemented Apple as a leader in creativity and innovation but also helped entrench the identity that would be aligned with this brand: one of defying norms and encouraging its users to do the same.
Coca-Cola has always been brilliant at changing their tagline in accordance with the times without losing the essential core of brand identity. The very first slogan, however, was “Drink Coca-Cola.” It was very simple and straightforward, thus focusing on the product itself. Decades later, the brand went through more emotionally appealing taglines such as “It’s the Real Thing” and “Open Happiness.” In 2016, Coca-Cola announced a new slogan: “Taste the Feeling”, which is an advertising campaign associating the sensuality of drinking Coke with everyday moments, hence confirming its presence in small joys of life.
A great slogan requires you to have deep insight into your brand and your audience. In the succeeding order of this section, we are going to discuss ways through which you can come up with a catchy slogan that will kill it in 2024.
Creating a great slogan isn’t without its challenges. Here are some common pitfalls to watch out for:
A strong, catchy slogan can make all the difference during a rebranding effort. It can signify to the public that it is taking a new direction or searching for a different audience or simply refresh its image. For example, when Dunkin’ dropped “Donuts” from its name, the phrase accompanying it, “America Runs on Dunkin,” helped carry brand recognition while signifying the wider focus beyond just donuts.
If you’re going to rebrand, think about ways in which a new slogan communicates a new direction. But do remember how it will be perceived by your present audience and target audience. Want more tips on rebranding? Check out our blog on How to Create Your Perfect Brand Identity.
A business slogan generator can really be helpful in simple brainstorming. While it can’t replace the creativity process, it will give a person a place to start or probably even turn him or her in another direction. Once ideas have been generated, ensure that they keep the identity of the brand and audience targeted.
The year 2024 is challenging in consumer protection. A good slogan can be a real game-changer in how your brand is perceived and remembered. By following the blog and doing research on the best slogans in 2024, you can compose a slogan that really represents your brand and speaks to your audience.
If you’re ready to construct a tagline that defines your brand for the next decade, Brand Excelente can help deliver compelling brand identities, including slogans, to capture your business. With us, your slogan would hit right with your target audience amidst a crowd of onlookers and differentiate you from your competitors.